BRAND: JK Tyre is the flagship company of the JK organization, which has diversified into various other industries such as cement, education and agro-based businesses. JK Tyre had the vision and understanding to appreciate the true value of the sport as a platform for brand building and developing talent.The company’s dedication to motorsports has been unmatched. The JK Tyre Motorsport arm has been the soul of the company over the decades, giving talented drivers the opportunity to chisel their rookie skills into a global master class.
BRIEF: To create a souvenir for the JK Tyre Motorsports Meet happening in Vegas.
SOLUTION: Since the meet was supposed to take place in Vegas, I created playing cards.
CONCEPT: I took motorsports as a common theme and made illustrations suitable for each card e.g. the cards depicting King were represented by a winning racer.
